Regardless if you belong to a major firm or a small local one, the key to any successful law firm lies with how you market your services and expertise.
So how do law firms get clients? Effective law firm marketing can help turn
platforms like social media, search engines, and more into… And space where your law firm can promote itself and generate more engagement from potential clients.
Here are the marketing strategies to help you attract more clients:
Send Thank You Notes
Referrals are one of the top ways attorneys attract new clients. What’s a proven way to increase referrals? Send thank you cards to clients. At the close of a case, lawyers should always take the time to write a handwritten thank you to clients for allowing them to represent their case.
Create Quality Content
Blogging about personal injury isn’t always easy. Even finding quality legal blog topics that you organically rank for can be a challenge. An expert needs a process to create high-quality articles for your target audience. Low-quality content won’t rank in organic search results and may drive potential clients away.
Invest In Local SEO
An effective marketing activity for lawyers and attorneys is employing a great local SEO strategy. The majority of the time, potential clients are looking up keywords like “personal injury lawyer + location.” To show up on Google for these, you need to invest in Local SEO.
Look To Legal Directories
As an account manager, always searching for innovative ways to increase legal clients’ visibility! One great tactic you can employ is submitting yourself or creating profiles on popular legal directories. Not only is this a great way to generate referral traffic online, but it is also an easy way to build backlinks to your site.
Get onto social media
Social media marketing is the future for lawyers. Most people perform research on their smartphones.
Additional law firm marketing ideas include making sure your firm’s profile listing on Google, Bing, Yelp, Facebook.
And other profile pages are filled out with all of the pertinent information including address, phone numbers, website, and law practice categories.
Adding your legal website to these directories increases your visibility for search engines and potential clients.
