Kyla Dufresne: Redefining Success Through Empowerment and Self-Love
For Kyla Dufresne, success has never been about the bottom line, it’s about the lives she touches and the confidence she helps ignite in others. As the Founder of Foxy Box, Kyla has built more than a business, she’s built a movement rooted in empowerment, education, and authentic self-care for women.
When she started Foxy Box, Kyla wasn’t driven by numbers, she was driven by purpose. She wanted to create a space where women could feel confident in their own skin, informed about their bodies, and connected to a community that celebrates them. Her mission was simple but powerful: to make self-care accessible, not optional.
Kyla’s leadership is grounded in empathy and education. She believes that real empowerment begins with knowledge, and through Foxy Box, she’s helping women reclaim their bodies and their well-being. Whether it’s through curated self-care products or honest, educational content, Kyla ensures every woman who walks into her space feels seen, heard, and supported.
Her impact is already global, and growing. With a passionate community and a vision to expand worldwide, Kyla is turning Foxy Box into more than a brand. It’s a platform for change. A place where women uplift women, where confidence isn’t a commodity, and where self-love is the new standard.
Kyla Dufresne isn’t just a founder, she’s a force for good. Her journey is a reminder that true success lies in lifting others up, in creating space for voices that have long been silenced, and in building something that leaves the world just a little brighter than you found it.
Kyla’s Bold Vision and Entrepreneurial Journey
Kyla has always refused to conform to the ordinary. She wasn’t interested in the typical nine-to-five grind. Her passion was in exploring new ventures, grabbing opportunities, and facing challenges head-on. This drive led her to launch her clothing line, Lyrik. She began by selling t-shirts at music festivals and selected retail outlets, sparking the beginning of her entrepreneurial path.
She recalls, “I could see that with more effort, I would earn more rewards and financial returns. The idea of managing my own business felt right, even if I didn’t yet know how to scale it. The thought of putting my energy into something I owned, rather than working for someone else, truly inspired me.”
The Birth of Foxy Box and the Empowerment Mission
In 2012, Kyla took another leap by founding Foxy Box, a business aimed at empowering and inspiring women. She reveals, “The motivation behind the brand was my deep-rooted desire to create opportunities not only for myself but for others too. I’ve always admired business owners—they were like rockstars to me when I was younger. Now that I’ve had the chance to own and operate my own ventures, I want to inspire women to follow their own entrepreneurial dreams.”
Her goal was to grow Foxy Box into a franchise that would impact women globally. Kyla’s dream was to spread the brand and its energy worldwide. Through countless trials, determination, and hard work, the brand has now expanded to seven locations and a strong network of franchise partners.
She proudly states, “Through consistent dedication, we’ve managed to fine-tune our processes, creating a brand that’s not only scalable but also one that keeps its culture intact. We’re prepared for the next steps and eager to see what we can achieve together.”
Learning from Failures and Building a Strong Foundation
Kyla believes that failure is one of the best teachers. Instead of feeling defeated by setbacks, she learned from them. Her biggest challenge came when she ventured into the world of franchising without a clear understanding of the systems, norms, and protocols. Her first attempt at franchising didn’t go as planned, but it was a crucial learning experience that pushed her to refine her approach.
To avoid further pitfalls, Kyla hired a franchise coach. Working closely with the coach for an entire year, she developed a more robust business model. “From our pre-opening processes to construction guides, hiring tips, seasonal marketing strategies, and employee training—everything is now well-structured. We’re now ready to take on the market and fully support our Foxy Franchise Partners.”
A Gratitude for Challenges and Life Lessons
Kyla’s journey wasn’t without obstacles, but she looks back on them with gratitude. “I’m thankful for each experience. Every hurdle has taught me something valuable, not only about my business but about myself and life in general,” she shares. These challenges, though tough, helped her grow more confident and better equipped to lead her brand toward success.
She acknowledges the importance of embracing challenges, stating, “Crossing these hurdles has allowed me to lead with more confidence and better clarity. They’ve molded me into the entrepreneur I am today.”
The Foxy Movement: Empowering Women Through Beauty
Foxy Bar, a Wax + Laser franchise, isn’t just about hair removal. It’s about creating an environment where women feel strong, empowered, and confident in their own skin. Kyla describes, “We are not just offering services; we are part of a movement to help women embrace their bodies and feel energized. Our mission is to inspire and empower women to celebrate their uniqueness and own their beauty.”
The company prides itself on delivering convenience, consistency, and exceptional customer service. “We’ve worked hard to define our purpose, to know exactly who we are and who we want to align with. To be part of Foxy, you must embody positivity, self-responsibility, and empathy. We’ve built a decision-making framework that ensures every customer experience leaves them feeling valued,” Kyla explains.
Expanding the Foxy Box Brand Nationwide and Beyond
Kyla’s vision for Foxy Box goes beyond national borders. She envisions a global movement that reaches women all around the world. Starting with two corporate locations, the business has expanded to six, with plans for more locations to open soon.
She firmly believes in the potential of the Foxy Box franchise as a solid investment. “The potential ROI for franchise owners is impressive. With reasonable startup costs and applicability across most markets, it’s a financially viable business. The numbers speak for themselves.”
The franchise model is designed for easy replication, with an operational approach that keeps things simple. This allows franchise owners to generate revenue quickly while maintaining a high standard of service and customer satisfaction.
A Scalable Model for Global Expansion
Kyla’s business model is designed to work not only in Canada but internationally. She explains, “Our business is adaptable as long as the market has the right demographics and customer base. We’ve found a niche that’s focused on hair removal and empowering women, which attracts both exceptional staff and loyal customers.”
By focusing on what the company does best—providing top-notch hair removal services and promoting female empowerment—Foxy has created a sustainable and scalable business model that can be replicated across various regions. The operational simplicity ensures franchisees are set up for success without the complexity often associated with starting a business.
Investing in the Future and Supporting Franchisees
Kyla is committed to helping her franchisees succeed. As the founder, she constantly innovates to take the business to new heights, ensuring that the company’s growth aligns with its values. She emphasizes the importance of building a supportive team and cultivating a workplace that’s as enjoyable as it is productive.
She says, “I focus on surrounding myself with talented individuals who are passionate about our mission. I want to enjoy the journey, celebrate every success, no matter how small, and ensure that our workplace is a place of support and growth.”
Looking Toward the Future: Giving Back and Global Growth
Kyla’s aspirations don’t stop with her business success. She plans to launch the Foxy Foundation in the future to give back to communities directly. “I want to create a legacy that extends beyond business,” she says. “Expanding Foxy Box across Canada and into the U.S. is just the beginning. I want to grow methodically, with careful planning and support, and create fulfilling job opportunities for women across the globe.”
