Apple Launches “Made for Business” Series to Empower Entrepreneurs

Empowering Small Businesses

Apple announces a special initiative, “Made for Business,” set to commence in May, offering small business owners and entrepreneurs invaluable insights into leveraging Apple products and services for growth and success. With a focus on innovation and community support, Apple aims to equip businesses with the tools needed to thrive in today’s digital landscape.

Sessions Led by Small Business Owners

Led by small business owners themselves, the “Made for Business” series will feature sessions across major cities in the U.S., including Chicago, Miami, New York, San Francisco, and Washington, D.C., during National Small Business Week. These sessions will showcase real-world examples of how Apple products such as iPhone, iPad, and Mac, along with resources like Apple Business Connect and Tap to Pay on iPhone, have fueled business growth and innovation.

Real-World Success Stories

Among the featured businesses is Mozzeria, a Deaf-owned pizzeria in Washington, D.C., committed to providing a unique culinary experience rooted in Deaf culture. Theodore Miller, Mozzeria’s director of National Operations, will demonstrate how Apple’s accessibility features have facilitated communication and enhanced customer engagement, setting new standards for inclusive business practices.

Apple’s Commitment to Support

Deirdre O’Brien, Apple’s senior vice president of Retail, underscores Apple’s dedication to supporting small businesses at every stage of their journey. Through personalized solutions, free programming like Today at Apple, and ongoing support from in-store experts, Apple aims to empower businesses to leverage technology for growth and innovation.

Comprehensive Resources

Apple offers dedicated business teams and resources, including Business Connect, Business Essentials, and Tap to Pay on iPhone, designed to streamline operations, enhance customer experiences, and drive business growth. These tools enable businesses to manage devices, connect with customers, and accept secure payments seamlessly.

Testimonials from Small Businesses

Businesses like Sock Club, a design and manufacturing company, have benefited immensely from Apple’s support. With Apple Business Essentials, Sock Club has streamlined device management and scaled operations seamlessly, enabling rapid growth and expansion.

Continued Support

Apple remains committed to providing ongoing support and resources to businesses of all sizes, empowering them to succeed and thrive in an increasingly digital world. Through initiatives like Today at Apple, businesses can access expert guidance, explore new skills, and discover the full potential of Apple’s products and services.


As small businesses continue to navigate evolving challenges and opportunities, Apple stands ready to support them every step of the way. Through “Made for Business” and other initiatives, Apple reaffirms its commitment to empowering entrepreneurs and fostering innovation in communities around the world.