Ashley Ferguson: Pioneering the Future of Cannabinoid Wellness
In the rapidly expanding landscape of cannabinoid wellness, there is an undeniable buzz surrounding the potential benefits and applications of these compounds. From easing chronic pain and inflammation to improving sleep and reducing anxiety, cannabinoids have captured the attention of individuals seeking alternative remedies for their health concerns.
Ashley Ferguson, the Vice President of Global Business Development and Marketing at RESET Bioscience, emerges as a passionate and visionary leader. With an unwavering commitment to her work and a profound belief in the science behind her product, Ashley is on a mission to position RESET Bioscience as the ultimate consumer choice for unlocking the potential benefits of cannabinoids.
As the CBD market becomes inundated with an array of white-labeled products, Ashley is spearheading RESET’s global ascent by offering a distinctly superior alternative. Her vision revolves around making its products the go-to option for consumers seeking the transformative power of cannabinoids. And she has good reason to stand behind this mission.
RESET Bioscience’s product range is not just another addition to the CBD trend but a revolutionary leap forward. Ashley firmly believes that education is key, and she’s been at the forefront of informing consumers about what sets RESET apart. At the heart of their distinction lies a commitment to scientific rigor, powered by proprietary drug delivery technology that enhances the efficacy, affordability, and sustainability of their products.
For Ashley, it’s not just about offering consumers another product; it’s about delivering an experience that can truly change lives. The RESET Bioscience range of cannabinoid SKUs is backed by robust science, ensuring that customers receive the maximum benefits from these compounds. This approach aligns with Ashley’s deep-seated belief in providing products that make a real difference in people’s lives.
But it’s not only efficacy that drives Ashley’s passion; it’s also a commitment to sustainability. RESET Bioscience’s products are designed to be environmentally friendly, reflecting Ashley’s dedication to a healthier planet.
As Vice President of Global Business Development and Marketing, Ashley Ferguson stands at the forefront of a transformative movement in the world of cannabinoid wellness. Her leadership is driving RESET Bioscience towards global distribution, and her unwavering dedication to science, education, and sustainability is setting a new standard in the industry. Ashley’s vision is clear: to empower consumers with the best-in-class cannabinoid products that can unlock their full potential, while also promoting a greener, more sustainable future for our planet.
Below are the highlights of the interview:
RESET Bioscience: Premium Wellness Products Backed by Science
RESET Bioscience is a wellness brand with a clear mission – to enhance lives through high-quality wellness products that draw inspiration from nature and are supported by scientific research. Their commitment lies in revolutionizing industries that struggle with the absorption of essential ingredients, with a particular emphasis on hemp. RESET achieves this by employing cutting-edge testing methods and advanced technology, ensuring that their products deliver real results.
When it comes to the ingredients used in their products, Ferguson, a representative of RESET, affirms their dedication to utilizing only premium components. They have also developed their own proprietary delivery technology called “Powered by Santé,” which has been created by experts in the field of pharmaceutical drug delivery at Santé Laboratories. This innovative technology addresses common issues faced by the wellness industry today, such as poor bioavailability, solubility, shelf-stability, and label transparency.
In order to maintain the highest standards, RESET conducts rigorous testing at Santé Laboratories, a CRO accredited with ISO/IEC 17025:2017. They exclusively employ accredited methodologies and adhere to pharmaceutical best practices during the manufacturing process. Ferguson emphasizes the importance of testing, especially when it comes to hemp plants, which have a natural ability to absorb everything from their surroundings. Many products on the market unknowingly contain contaminants such as heavy metals and pesticides. However, with RESET products, customers can rest assured that their items undergo double testing to ensure the absence of such harmful substances, including mycotoxins.
From Writing and PR to Biotechnology
Throughout her educational journey, Ferguson discovered a unique blend of interests in writing and science. Fascinated by the objective nature of science and the creative expression of writing, she displayed a willingness to explore diverse subjects early on. After completing college, she embarked on a career in Public Relations, working with hospital networks before transitioning to a prominent global children’s toy manufacturer. However, her path eventually led her to the field of biotechnology, where she now leads the RESET Bioscience team.
Reflecting on her career trajectory, Ferguson emphasizes two consistent themes in her life. First, she always said yes to opportunities that intrigued her, even when she lacked complete confidence. Second, she has a penchant for trying new things, recognizing that this approach may not always lead to the right path but is accompanied by passion and hard work.
“I firmly believe in fate,” she asserts. “What is meant to be will always find its way, and nobody can take that away from you. Taking significant risks has been part of my exciting journey, ultimately guiding me to where I am destined to be.”
Transitioning from the toy industry to biotechnology, Ferguson admits that she was initially unaware of the disparities in quality among vitamins and supplements. Armed with newfound knowledge, she now strives to educate consumers about the importance of more than just the ingredients they consume. Comprehensive testing, scientific understanding, and advanced delivery technologies all play a crucial role in how the body absorbs and benefits from these ingredients. Ferguson finds great satisfaction in offering Santé Laboratories’ proprietary delivery technology to prominent brands, enabling them to create safer and more effective products.
In summary, Ferguson’s career journey has been characterized by a continuous exploration of her passions and a willingness to embrace new challenges. Guided by her belief in fate and driven by a desire to educate consumers, she has found her purpose in the biotechnology industry.
Leadership of Ferguson
As the Vice President of Global Business Development and Marketing at RESET, Ferguson takes on the responsibility of exploring new frontiers in the company’s commercialization efforts. With her background in retail entry, global branding, and product development, she leads her talented team from branding to sales. Reflecting on the hard work her team has put in since her first day, Ferguson acknowledges the progress made, stating, “When I started six months ago, we only had one SKU, our Balance CBD. Its devoted following has proven that people appreciate the consistent consumer experience that RESET offers, setting us apart in the CBD industry.”
Throughout her journey, Ferguson has remained focused on the company’s overarching goal, attributing some of her greatest achievements to this unwavering vision. Leading by example, she guides her team along the right path. “I never assign tasks without fully understanding the steps my team needs to take to accomplish them. I respect their time and effort,” she explains. “Moreover, we make it a point to celebrate even the smallest victories.” As a leader, Ferguson actively listens and encourages open discussions among team members to gather diverse perspectives on different aspects of the company. She firmly believes that constructive feedback from everyone helps the team constantly improve. During these discussions, she approaches problem-solving with a solution-oriented mindset.
When it comes to her leadership style, Ferguson shares an important lesson from a past boss and mentor who emphasized the need for warriors rather than worriers. She embraces this philosophy, ensuring that her team remains focused on proactive approaches to stay ahead of issues. This mindset not only guides her leadership but also helps her navigate the multiple responsibilities she juggles daily while running the business.
Micromanagement is not Ferguson’s approach, as she trusts her experienced team members and delegates to work accordingly. Recognizing her own limitations, she hires individuals with specialized knowledge in areas where she may lack expertise, harnessing their potential to drive the company’s growth.
Juggling Work and Personal Life
In her quest for work-life balance, Ferguson admits to grappling with the concept, as she was raised to devote her full commitment to any task at hand, be it mundane chores or spearheading a global wellness brand.
Ferguson firmly believes that when one possesses a genuine passion for their work, they can successfully navigate all other aspects of life alongside it. To ensure she remains centered and in peak condition for her professional responsibilities, she incorporates regular breaks into her work routine. These intervals provide her with the necessary energy to tackle any challenging situations that may arise.
A Commitment to Safety and Accessibility
Ferguson emphasizes the significance of prioritizing scientific integrity over commercial gains. The company refuses to compromise on its commitment to putting science first in every aspect of its operations, even as it stands on the cusp of widespread commercialization. Unlike others in the industry, they do not simply adopt white-label products or sell popular oils without careful consideration. Instead, they have chosen to take the path less traveled by embracing innovative approaches that may not be fully understood by all. This bold move, however, instills confidence in their ability to serve both consumers and retailers with integrity, whether through taking small steps or making great leaps forward.
Ashley, deeply concerned with consumer safety and transparency, has made these values the cornerstone of their business. Not content with just offering cannabinoids, they are proud to announce the launch of new SKUs this year that also incorporate functional wellness ingredients. This expansion not only caters to the diverse needs of consumers but also reflects their unwavering dedication to providing high-quality products.
Looking ahead, Ashley eagerly anticipates further growth in Hong Kong and exciting launches in the UK, Australia, and Central America this year. Their vision is clear – to ensure that better natural wellness is within reach for all, both in terms of accessibility and affordability. This unwavering commitment drives their actions and propels them forward in their mission to make a positive impact on the well-being of individuals worldwide.
