Compared to other marketing channels, email marketing through email marketing tools, regularly provides a higher ROI. Additionally, it’s fantastic for creating communities and interacting with clients in a way that seems personal. However, without the proper infrastructure in place to manage your email marketing, you won’t be able to connect with your subscribers and clients in the manner necessary to promote engagement, develop those crucial relationships, produce more leads, and boost sales. This list of the best email marketing platforms available today was created with this in mind. In order to choose the ideal email marketing platform to deliver the results you require, compare the various features offered by each of the platforms on this list.
Below is a list of top email marketing tools that you can use for your marketing strategies.
1. Sendinblue
Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation.
Key Features
- A shared inbox so you never lose track of your customer email history.
- 60+ responsive email templates.
- Built-in CRM.
- Built-in SMS and Chat.
- Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
- Facebook Ads for lead generation.
Pricing: Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.
2. Omnisend
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.
Key Features:
- A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
- An Automations Library with pre-built workflows for every step of your customer journey.
- Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
- Pop-ups and forms aid lead generations.
- Reports and analytics track sales and identify winning campaigns.
Pricing: Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month. There are additional costs for SMS, although higher plans offer SMS credits.
3. EmailOctopus
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
Key Features:
- Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
- Start with a pre-designed template and customize it or build your own designs from scratch.
- Leverage email automation to deliver campaigns.
- Use insights and data to segment your subscribers into target audiences.
Pricing: EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
4. EngageBay
Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:
- Marketing Bay
- CRM & Sales Bay
- All-in-One Suite
Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.
Key Features:
- Marketing automation
- Email marketing
- Email sequences
- Landing pages
- Web forms
- SMS marketing
- Inbound marketing
- Site messaging
- Push notifications
- Contact segmentation
- Email templates
- Bulk SMS marketing
Pricing: EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.
5. Convertkit
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
Key Features:
- Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
- Sell digital products with a tool built for creators.
- Change a URL after the email is already sent with Creator Pro.
- Create personalized email marketing campaigns.
- Building professional landing pages and sign-up forms.
Pricing: ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.
This concludes our list of the top email marketing tools. Users of email marketing software can develop, send, and track emails to their subscriber lists. Using software makes it simpler to develop effective emails and gives you access to crucial statistics like open rates and click-through rates. Because the email is more tailored to the recipient’s interests thanks to advanced platforms, there is a higher chance that they will interact with it.
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