Brent Kruel: Leading with Empathy, Innovating with Purpose
For Brent Kruel, healthcare is not just a system, it’s a personal mission. As the Founder and CEO of BioFunctional Health Solutions, Brent brings more than three decades of experience in healthcare administration, blending his deep-rooted passion for technology with a commitment to people.
Brent has never been content with the status quo. Where others see challenges in adopting new technology, he sees opportunity, opportunity to ease the burden on healthcare workers, improve patient outcomes, and drive real, human-centered change. His approach is refreshingly hands-on. He doesn’t just sit at the top making decisions, he’s in the field, exploring products himself, speaking directly with industry leaders, and ensuring every solution his company delivers makes a real-world difference.
What makes Brent truly stand out is his leadership style. Grounded in empathy and love, he believes a leader’s greatest legacy lies not in profits or press, but in how they empower others to grow. At BioFunctional Health Solutions, this belief comes to life through a unique model: registered nurses serve as wellness coaches, helping people engage with technology in a way that feels natural, supportive, and effective.
To Brent, innovation is only valuable when it’s personal. Every tech-enabled service his company builds is designed to be not just efficient, but deeply human. Through his work, he’s quietly redefining what modern healthcare can look like: connected, compassionate, and focused on making people the best version of themselves.
A Strong Foundation in Service and Technology
Brent’s journey began with a passion for athletics, excelling in wrestling and track during his high school years. Despite receiving college scholarship offers, he chose to serve his country by joining the Air Force, where he became a combat communications specialist. His first deployment in Haiti, during Operation Uphold Freedom, exposed him to cutting-edge technology that would later become pivotal in his approach to health and wellness. His military experiences, working with advanced communications and computer systems, laid the groundwork for his career in integrating technology with well-being.
Academic Excellence and Personal Challenges at USAFA
After his military service, Brent was selected for the prestigious United States Air Force Academy (USAFA) in Colorado Springs, where he not only stood out academically but also earned the title of a four-time Western Athletic Conference student-athlete of the year. However, during his time at the academy, he faced a significant challenge—he fractured his spine while undergoing jump qualification training. This injury, which threatened his future both in sports and in the Air Force, became a defining moment. It ignited his passion for health and wellness, an area that would deeply influence his future endeavors.
Graduation and Early Career Success
Upon graduating from the USAFA in 2000, Brent received the highest honor, the title of Distinguished Graduate, marking him as a standout among his peers. He quickly transitioned into a career as a healthcare administrator, managing complex projects as a young lieutenant. His first major responsibility involved overseeing a $30 million construction project, demonstrating his leadership and organizational skills early on. This experience helped him climb the ranks and earn the distinction of being the youngest Chief Information Officer in the Air Force, a position that combined his leadership abilities with his growing interest in health management.
From Military Leadership to Corporate Executive
Brent’s rise in the Air Force was marked by exceptional achievements, including being named the Information Systems Officer of the Year, an honor he received at just the rank of second lieutenant. His career in the Air Force culminated with overseeing the largest hospital in Iraq during Operation Iraqi Freedom. After leaving the military in 2007, Brent transitioned into the corporate world, initially taking on roles in healthcare and technology. His adaptability and rapid growth in the commercial sector allowed him to manage a large-scale profit and loss (P&L) account, a responsibility he quickly mastered. This period of his life was pivotal in developing his entrepreneurial mindset and shaping his future ventures in health and wellness.
Entrepreneurial Ventures and Focus on Wellness
In 2007, Brent made the bold decision to leave the Air Force, becoming an entrepreneur. He joined a major healthcare technology company, where his leadership abilities were recognized, and he was promoted rapidly. As he transitioned to the commercial sector, he found that his core interests in physical and mental health remained a central theme throughout his career. Over time, he learned the importance of investing in quality people and the role that health and wellness played in the success of businesses and individuals. His experiences reinforced his commitment to helping others achieve their best selves through holistic wellness.
A Legacy of Empowering People
For Brent, success isn’t just about personal achievement but about creating a lasting legacy. He focuses his efforts on helping others become the best versions of themselves, particularly through health and wellness. His work at BHS embodies this philosophy, as the company strives to help individuals optimize both their physical and mental well-being. Brent’s goal with BHS is to extend his legacy by providing tailored solutions that help people lead healthier, more fulfilling lives.
Innovative Solutions for Holistic Health
BHS stands out in the health and wellness sector thanks to its team of highly skilled professionals, including registered nurses and healthcare innovators. The company’s approach is unique in its use of personalized, science-backed wellness programs that are customized for each individual.
By integrating advanced technology and expert care, BHS creates solutions that address a wide range of health needs, from brain function optimization to musculoskeletal health. The team’s focus on building relationships with clients ensures long-term success in helping people achieve their health goals.
Cutting-Edge Health Technologies and Services
BHS is known for its innovative offerings, including brain function optimization through AI-supported systems and lipotropic supplements. This solution, developed in partnership with renowned neuroscientist Dr. Mark Gordon, is particularly effective in addressing long-term COVID symptoms such as brain fog, anxiety, and depression.
Additionally, BHS offers personalized wellness programs that optimize lifestyle choices and improve overall well-being. Their specialized services in pain and musculoskeletal health utilize patented technologies to offer the most effective, least invasive treatments available, ensuring clients achieve the best possible outcomes.
Commitment to Mental Wellbeing and Strength
BHS also places a strong emphasis on mental health, offering programs that promote psychological strength and stress management. Their mental wellbeing consultations help clients develop tools to manage anxiety and improve their mental resilience.
The company’s collaboration with Dr. Tony Kern has led to the creation of an exclusive psychological strength building program, equipping clients with strategies to navigate life’s challenges with confidence and clarity. This comprehensive approach to mental health ensures that BHS clients are empowered to thrive both physically and emotionally.
Leading the Way with a Unique Approach to Wellness
BHS’s success can be attributed to the team’s dedication to innovation and their commitment to providing elite health solutions. By collaborating with top medical professionals and leveraging cutting-edge technology, BHS remains at the forefront of the wellness industry.
Their focus on individualized care and fostering strong relationships with clients sets them apart from competitors, ensuring that their services have a transformative impact on those they serve.
Overcoming Adversity to Build a Better Future
Brent’s path to entrepreneurship was not without its challenges. Navigating the business world presented many obstacles, but these struggles ultimately fueled his desire to create something better. He was motivated to build a company founded on integrity, respect, and empathy—values that remain at the core of BHS’s culture. Brent’s personal experiences have taught him that adversity, when faced with resilience and determination, can lead to growth and success.
BHS as a Pioneer in Wellness Innovation
As a trailblazer in the wellness industry, BHS is committed to treating each individual as unique, offering customized solutions that cater to personal health goals. This year, the company is expanding its reach to individual consumers with the launch of their Transformative Wellbeing Innovations™ services. The goal is to help more people access the tools and resources they need to improve their health, regardless of whether they work for organizations that offer wellness programs. By reaching more individuals, BHS aims to contribute to the global effort to reverse the decline in health and well-being.
BHS’s mission is clear: by improving individual health and wellness, they can help heal the world. This ambitious goal drives their work and underpins their ongoing commitment to innovation and transformation in the wellness space.
