Challengers Preview: A Close Call
In the battle of the previews, Amazon MGM Studios’ “Challengers,” starring Zendaya and directed by Luca Guadagnino, fell just $100K short of Universal’s “Cocaine Bear,” making $1.9M. With high hopes pinned on its tennis sexy romcom theme, “Challengers” is aiming for a $15M weekend opening.
Audience Reception: Mixed Reviews
While critics lauded “Challengers” with a 91% certified fresh rating, last night’s audience reaction was lukewarm. Screen Engine/Comscore’s PostTrak gave it three stars, with 75% positive feedback and a 56% definite recommendation. Surprisingly, it was men over 25 who enjoyed the movie the most, with an 80% approval rating. The best demographic grades came from the 25-34 age group (80%) and the 45-54 demographic (82%).
Unsung Hero’s Debut: Faith-Based Success
Lionsgate and Kingdom Story’s “Unsung Hero” hit the previews with a respectable $1.67M. Despite its faith-based theme, it drew a diverse audience, earning $470K on Thursday. The film, directed by Joel Smallbone and Richard L. Ramsey, follows the inspiring journey of David Smallbone and his family. Early PostTrak exits gave it a glowing five-star rating, with 96% positive feedback and an 86% definite recommendation. The audience was predominantly female (66%), with 48% over 55.
Boy Kills World: A Modest Start
Roadside Attractions’ “Boy Kills World” entered the fray with previews estimated at around $500K. The Lionsgate sister label’s uber-action movie received mixed reviews, with Rotten Tomatoes rating it at 63% fresh. PostTrak moviegoers were moderately pleased, giving it three stars, with 66% positive feedback and a 67% male turnout.
The Bottom Line
As the box office weekend unfolds, the fate of these films will be revealed. Despite challenges and varying audience reactions, each movie brings a unique story to the screen. Whether it’s the glamorous world of tennis, the inspiring tale of faith and perseverance, or the adrenaline-fueled action of survival, audiences have a diverse array of options to choose from at the movies.
In conclusion, the box office showdown between “Challengers,” “Unsung Hero,” and “Boy Kills World” presents a diverse range of cinematic experiences for audiences. While “Challengers” and “Unsung Hero” aim to captivate viewers with their respective themes of romance and faith, “Boy Kills World” offers an adrenaline-fueled adventure. Despite mixed reviews and varied audience reactions, each film brings its own unique story to the screen. As the weekend progresses, the success of these movies will be determined by their ability to resonate with audiences and leave a lasting impression in the world of cinema.
