“The new line of Ford not only includes the Explorer name and some design attributes but also shares the SUV in the US which is powered by gas or a plug-in hybrid version that is right now available in Europe. The naming is a strategic step for the company to leverage its “most iconic” EV brands such as F-150 Lightning and Mustang Mach-E crossover.”
Ford Motor, the Michigan-based multinational automobile manufacturer on Tuesday disclosed its first all-new electric vehicle (EV) for the European market and said the company looks forward to leveraging the popular Explorer nameplate to gain traction.
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The EV crossover is part of the automobile company to transform its European vehicle lineup to be entirely electric by 2030.
The new line of Ford not only includes the Explorer name and some design attributes but also shares the SUV in the US which is powered by gas or a plug-in hybrid version that is right now available in Europe.
The naming is a strategic step for the company to leverage its “most iconic” EV brands such as F-150 Lightning and Mustang Mach-E crossover.
Ford revealed that it is not going to provide the midsize electric crossover in the market of the US. It is one of the two vehicles expectes for the European market that leverages the Volkswagen Group’s all-electric “MEB” platform at the German factory of Ford.
Ford and Volkswagen first announced their partnership on autonomous and electric vehicles in 2019. The partnership on EVs was focused to accelerate the procedure of getting vehicles to market as Ford works on its own dedicated platform.
Ford plans to deliver 1.2 million EVs using Volkswagen’s platform in the next six years, beginning in 2023- 2X its previous production plans. Earlier plans include 600,000 EVs every year in Europe by 2026.
