How will iPhone 15 ‘Ultra’ replace the upcoming Pro Max models?

It’s possible that Apple will change its naming convention with the iPhone 15 the following year. Instead of calling its largest and most expensive device the iPhone 15 Pro Max as one might anticipate given the company’s recent history, Mark Gurman of Bloomberg reports. The modification would occur concurrently with the biggest iPhone redesign since Apple unveiled the iPhone 12 in 2020, according to reports. Gurman predicts that the iPhone 15 will include USB-C as well as other “bigger changes.”


Apple’s smartphone line has undergone a few branding changes over the years. In the early days of the iPhone, when Apple released a sizable update every two years, iterative models had a “S” prefix. Since 2019 and the line’s diversification to include distinct mainstream and premium variants, the company has been marketing its most technologically advanced phones under the names “Pro” and “Pro Max.” Additionally, after discontinuing the Plus branding in 2017, Apple started using it again this year. Dropping Pro Max in favour of Ultra would be a smart move given that there is already an Ultra model in the Apple Watch lineup.


The Upcoming iPhone 15


There have already been a few intriguing rumours regarding the iPhone 15. Prior to the European Union enacting a law requiring all new smartphones made after 2024 to feature the port, Gurman reported that Apple was testing USB-C iPhones. More recently, display expert Ross Young predicted that the entire iPhone 15 line would include the Dynamic Island display cutout from the iPhone 14 Pro.


Gurman also suggested today that Apple may skip this fall’s event in favour of concentrating on the near term. He asserts that the company will release new Mac mini, MacBook Pro, and iPad Pro models before the year is out. Gurman asserts that because most of those products will be incremental improvements to current models, Apple is “more likely” to make their announcement through a series of press releases.


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