Navigating Challenges with Creativity and Tenacity!
In the fast-paced world of luxury hospitality, Lysbeth Fox made her mark for two decades before deciding to chart a new course, one defined by her rules and vision. As the Founder and CEO of Fox Communications, Lysbeth harnessed her extensive experience and skill set to create an environment where both her team and herself could thrive.
The journey to entrepreneurship wasn’t just about business for Lysbeth; it was about creating a life that offered the flexibility she needed as a mother of a three-year-old. This decision was more than a leap of faith; it was the culmination of her determination to craft her own destiny.
Transitioning from the well-established culture of a large agency to launching her own boutique firm required Lysbeth to adapt and evolve. She could no longer rely on the reputation of her former employers; instead, she had to lean on her creativity, passion, and a commitment to forging new relationships built on trust.
Lysbeth’s entrepreneurial journey wasn’t without its challenges. The early years were marked by hard work and determination, with rewards sometimes seeming distant. Yet, she remained steadfast in her belief in what she had to offer. She recognized a gap in the market for an integrated approach that focused on luxury media relations, and she was determined to fill it.
She recalls moments when throwing in the towel seemed tempting, but her unwavering belief in her vision kept her going. She knew she had something unique to offer, and she persevered. Looking back, she’s grateful for her tenacity and the courage to forge her path.
Lysbeth Fox’s story is a testament to the power of believing in one’s vision and the determination to overcome challenges. It’s a reminder that sometimes, the most rewarding journeys are the ones we create ourselves. Today, as the Founder and CEO of Fox Communications, she continues to redefine luxury communications and inspire others with her entrepreneurial spirit.
Below are the highlights of the interview:
Crafting Luxury Narratives through Strategy and Creativity
Fox Communications, a global integrated communications agency, has carved a niche in the luxury sector by harnessing the power of strategy, connection, and creativity to inspire and transform. At the heart of their mission lies the art of bringing their clients’ visions to life, igniting their passion to elevate and amplify unique stories.
While they revel in the finer details, Fox Communications considers themselves visionary thinkers who paint on a broad canvas. Their immersion in the world of luxury is genuine, and their network extends far and wide. However, this is all driven by an unwavering passion for crafting messages that resonate and leave a lasting impact. They perpetually scan the horizon for the next big revelation, remaining attuned to fresh perspectives and opportunities that can breathe new life into the luxury brands they champion.
Elevating Luxury Brands through Holistic Storytelling
In the fiercely competitive realm of luxury, Lysbeth and her team at Fox Communications ascend to the pinnacle by crafting creative narratives grounded in strategic clarity. Their influence spans the diverse domains of luxury travel, property, experiences, wellbeing, and gourmet, employing an all-encompassing approach.
For Fox Communications, it’s about more than just securing a place in travel features; it’s about being an integral part of conversations surrounding wellbeing and fine dining as well. Their tactics derive their strength from a foundation of strategic analysis, in-depth market comprehension, brand awareness, research, and profound expertise across various platforms. Their mission for every client is not merely to gain visibility but to ensure they are seen, heard, and remembered. And beyond that, they aim to foster genuine affection – making these brands truly loved.
Nurturing a Thriving Team for Exceptional Outcomes
Lysbeth’s vision of success transcends mere financial metrics; it is intrinsically tied to the growth and empowerment of her team. Success, in her view, is the ultimate culmination of unwavering passion, profound knowledge, and relentless dedication that every member of her team pours into their work at Fox Communications, day in and day out. It’s about fostering an environment where each individual is empowered to deliver their very best, resulting in exceptional outcomes that define the true essence of success.
Leading with Vigilance and Compassion
As the CEO of Fox Communications, Lysbeth plays a vital role in overseeing the company’s operations and client relationships. She relies on her capable managers for various aspects of the business while maintaining a watchful eye on client satisfaction and media coverage. Her dedication to clients goes beyond professional success; she prioritizes their well-being and aims to provide delightful surprises.
Lysbeth’s journey to success has been marked by challenges, but her persistence and dedication have led to significant achievements. From starting as a sole entrepreneur at her kitchen table to now leading a team of 16 with offices in Covent Garden, New York, and Milan, she takes pride in the growth and accomplishments of Fox Communications. Witnessing the coverage of their Milan office’s launch in Italy was a particularly humbling experience for her.
As a self-motivated leader, Lysbeth is committed to achieving positive results and progress. She understands the importance of nurturing her team’s enthusiasm by treating them with the same care and attention they provide to their clients. Every team member’s voice is valued, and their well-being is a priority. In times of difficulty, she ensures that employees receive the support and compassion they need. This commitment to her team’s welfare reflects her leadership style, characterized by both vigilance and empathy.
Ongoing Battle for Work-Life Balance
Balancing work and personal life has proven to be an ongoing challenge for Lysbeth, and the pandemic exacerbated this struggle. The transition to remote work blurred the lines between her professional responsibilities and personal time, presenting difficulties in setting clear boundaries. The absence of a physical office and the daily commute, which once symbolized the end of the workday, intensified this challenge.
Lysbeth, a devoted mother who highly values her time with her daughter, faces an additional layer of responsibility that heightens the importance of achieving a harmonious balance. Despite the continuous juggling act, she maintains her unwavering commitment to prioritizing what truly matters in both her personal and professional spheres.
Vision for Fox Communications
Lysbeth firmly upholds Coco Chanel’s renowned dictum, “Luxury is a necessity that begins where necessity ends.” This principle underpins the ethos of Fox Communications, where the aim is to consistently provide clients with something truly aspirational, exceptional, and unforgettable.
As she looks toward the future, Lysbeth envisions doubling both the client roster and the team at Fox Communications within the next five years.
Despite the steady growth trajectory the company experienced prior to the pandemic, the onset of COVID-19 and its accompanying travel restrictions posed considerable challenges. Lysbeth remains resolute in her goals, intending to expand the company’s global reach, enhance its presence in the United States and Europe, and eventually establish an outpost in Asia. In her words, “We follow the market’s lead, and the luxury sector is undeniably a global one.”
