Snapchat will be available in Windows Store

As per information collected from some sources, Snapchat is coming as a Progressive Web App (PWA), which will run through Microsoft Edge on Windows 10 and Windows 11 operating system-based computers.

According to Business Standards, “Snapchat will be arriving on the Windows platform via the Microsoft Store. The social media platform’s Progressive Web App (PWA) would run through Microsoft Edge on Windows 10 and Windows 11 computers. It is based on Snap’s web version and powered by Microsoft’s Chromium-based Microsoft Edge, reported the Windows Central.

The Snapchat app is 1.4MB in size and guarantees that it is always up to date and has the exact same features as the web version. As the app will work through Microsoft Edge, Windows would treat it like a native app – including the app in the Start Menu, notification support, and more.

Snapchat PWA will allow users to see stories, access messages, and get notifications on their Windows laptops. Just like the current web version of the app, users can download the PWA version from the Microsoft Store for free.

For Snapchat plus subscribers, the company launched the web version of its app in July in US, UK, Canada, Australia, and New Zealand. However, it was made free for all in September. Web version of the app can only work with the Chrome browser.

Besides, Snapchat has partnered with Amazon to provide a virtual try-on experience to users. The collaboration came after Snapchat introduced several upgrades to appeal to the brands. MAC Cosmetics, Ultra Beauty, American Eagle, Puma, Chanel, Walmart, and LVMH are some brands that have partnered with Snapchat.”

Snapchat as one of the leading messaging apps can be expected to receive a very good response from the users.

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Digital Platform Commission to Oversee Platforms and Tech Giants

In a piece of recent news, US Senator Michael Bennet (D-CO) wants to establish a federal watchdog that would focus on overseeing digital platforms and tech giants. In order to fulfill this, the lawmaker has introduced the Digital Platform Commission Act in Congress.

 

The Digital Platform Commission

 

The Digital Platform Commission seeks to establish a five-person federal body appointed by the President and approved by the Senate. The appointed members would be experts in relevant fields, including computer science, software development and technology policy.

The Digital Platform Commission would be in charge of assuring ‘the fairness and safety of algorithms on digital platforms’ as well as promoting competition. It would also have the authority to conduct investigations, impose penalties and set new rules, such as those that ensure moderation transparency and the protection of consumers. The commission would create requirements for regular public risk assessments on the distribution of harmful content on digital platforms, as well.

 

Code Council Comprised of Experts

 

Under the Digital Platform Commission, a ‘Code Council’ comprised of technologists and public interest experts will conjure up standards and policies that could be implemented. In addition, the commission will establish a research office with 20 dedicated employees to conduct internal research and coordinate with outside academics and experts.

As mentioned in the legislation’s announcement, the Department of Justice and the Federal Trade Commission are in charge of overseeing digital platforms today. Bennett argues, however, that they lack the expert staff and tech-oriented culture necessary for robust oversight.

The Washington Post reports that Bennett’s motivation was his personal experience viewing disinformation as part of the Senate Intelligence Committee, as well as seeing how social media has affected his children. As the publication notes, though, it remains to be seen whether the legislation would be approved by the Senate, where Democrats have a 50-50 majority.

 

Also Read: Can Musk’s Social Media Company champion free speech?

Can Musk’s Social Media Company champion free speech?

Elon Musk is planning to start his own social media company. His idea of Musk’s social media company might come as a vague plan. But according to various reports and Twitter, Musk said that he is giving some serious thought to creating a new social media platform.

 

Musk’s social media company

 

But, like every time, Musk’s social media company idea receives multiple criticisms on Twitter, where he claimed the platform doesn’t allow for free speech. “Given that Twitter serves as the de facto public town square, failing to adhere to free speech principles fundamentally undermines democracy,” Musk tweeted Friday. “What should be done?” He further asked if a new platform is needed.

A 2018 agreement with the Securities and Exchange Commission requires that Musk gain pre-approval from other Tesla executives prior to posting tweets about the company. After Musk asked his Twitter followers in November if he should sell 10% of his stake in Tesla, the electric vehicle company received a subpoena from the SEC because the poll question triggered a stock selloff — which the CEO has called “harassment.”

 

Championing Free Speech

 

Earlier this week, in response to Musk challenging the subpoena, an SEC regulator urged a federal judge to allow his tweets to continue to be scrutinized. “Musk’s motion to quash is procedurally defective and substantively meritless,” the SEC said. If he proceeds with launching a platform of his own, Musk would join a growing list of public figures and technology companies who are ditching established social media networks and creating their own platforms, often championing “free speech.”

Former President Donald Trump, who has been banned from Twitter since January 2021, notably launched Truth Social in February as part of the Trump Media and Technology Group. Rumble, Parler, Gettr and other services have also formed as alternatives to mainstream social networks. Parler was removed from Apple’s app store amid allegations that January 6 rioters used the platform to incite violence. It was reinstated in April after improvements were made by the company to better detect and moderate hate speech.

 

Also Read: 6 Upcoming Business Trends to follow in 2022