Wisor AI: Advancing Global Freight Through Intelligent Clarity
A steady force helping forwarders, carriers, and logistics teams work with sharper judgment and faster action!
Every industry carries a quiet moment that says everything. In global freight, that moment often happens at dawn. Email inboxes swell before teams even arrive at their desks. Rate sheets pour in from every direction. Customers wait for answers that feel endlessly delayed. Behind every shipment sits a mountain of manual work that steals hours from people who simply want to move cargo with confidence.
For many freight forwarders, this slow burn has been part of daily life for years. Processing quotes through spreadsheets. Searching through long email chains. Asking carriers for updates. Managing documents through multiple systems. It all feels too familiar.
This was the world Raz Ronen stepped into long before Wisor AI existed. He watched smart and dedicated teams navigate heavy workloads that drained energy and slowed progress. Every quote required patience. Every delay carried stress. Every mismatch between rate sources created confusion. He saw talent held down by complexity, instead of lifted by tools that could help them win work, respond faster, and offer clarity to customers who rely on them.
Raz carried this tension with him. The sense that freight forwarding runs on human skill and commitment, yet operates inside workflows that make even simple tasks feel heavy. He felt a pull toward change. A pull toward a system that gives forwarders the power to work with speed, accuracy, and ease. That pull led to Wisor AI.
The Spark That Guided the Beginning
When Raz started studying the freight forwarding ecosystem closely, a clear truth surfaced. This industry powers global trade, influences economies, and touches nearly every product that reaches a home or business. Yet the tools sitting in front of teams felt years behind. Outdated manuals. Fragmented systems. Slow processes. Rates hidden in endless sheets. Hours spent on simple quotes.
Raz saw teams perform at their highest ability while working inside a system that slowed them at every turn. That tension became the spark behind Wisor AI.
He saw two types of frustration. The personal kind, watching hardworking teams lose time to repetitive work. And the industry-wide kind, seeing a five-hundred-billion-dollar market operate without the support of advanced digital intelligence.
Raz believed that technology should create flow. It should serve people. It should elevate decision making. It should make the daily grind feel lighter. That belief became the foundation for Wisor. His vision was simple: a digital freight platform that brings automation, intelligence, and human design into one connected space.
Building Wisor AI: A Platform That Works With People
Wisor AI grew with one philosophy: freight forwarding is a people-centered business. Every quote reflects trust. Every shipment reflects accountability. Every partnership reflects human judgment.
Wisor’s AI and NLP engines were created to support those relationships. Instead of replacing teams, Wisor removes the tasks that slow them. It reads emails instantly. It understands rate sheets in any format. It delivers accurate quotes within minutes. It highlights revenue inside the inbox. It guides teams toward the most profitable and reliable option.
Everything Wisor does is built around clarity. Raz wanted a system that gives forwarders more time to understand clients, build trust, and act with confidence. He wanted a platform that quietly works in the background while humans focus on conversations, strategy, and long-term growth.
With Wisor, forwarders can upload any document, email, or request. The NLP engine interprets every detail with precision. It behaves like a well-trained assistant, only faster and free from errors.
Human connections stay at the center. Wisor simply creates the space for those connections to grow.
The Features That Reshaped Daily Operations
When Wisor entered the market, forwarders quickly began calling out three features that changed their routine in powerful ways.
The 60-Second Quotation Engine
Quotes that once consumed hours now land in under sixty seconds. Wisor pulls data from carriers, surcharges, market conditions, routing options, and historical patterns. It analyzes everything in real time. Teams gain instant clarity on prices, transit times, and availability.
Accuracy rises. Response time falls. Win rates climb.
Wisor Ignite: Bringing Hidden Revenue Into the Light
Ignite became a favorite among forwarders. It reads incoming emails the moment they arrive and tells teams exactly how much potential revenue sits inside the inbox. Before this, many opportunities slipped through long threads or busy days.
Ignite highlights every opening. It shows what needs quick action. It guides teams toward faster decisions. The result is sharper focus, stronger conversions, and higher revenue.
End-to-End Visibility
Wisor brings quoting, booking, document management, tracking, and KPI reporting into one platform. Forwarders move from five different tools to one connected environment. Everything stays synchronized, clean, and accessible.
Work becomes easier. Teams stay aligned. Operations gain flow.
Creating Equal Power for Global and Regional Players
One of Wisor’s strongest advantages is its deep API connectivity. More than three hundred thousand freight companies, airlines, truckers, ocean carriers, and partners connect inside Wisor’s global ecosystem.
This level of access was once limited to industry giants with large tech teams. Now smaller and mid-sized forwarders gain the same reach, the same speed, and the same intelligence.
Through Wisor, forwarders access:
- real-time carrier schedules
- accurate live rates
- global air and ocean capacity
- automated compliance workflows
It allows regional players to operate with the strength of global leaders. It also gives them the modern customer experience that today’s market expects.
Solving Pain Points That Held the Industry Back
Price volatility and manual workflows have challenged freight forwarding for decades. Raz and his team studied these issues from the core.
Manual tasks slowed operations. They created errors. They led to inconsistent pricing. Wisor resolved this through deep automation. Every step, from rate consolidation to final quote, becomes faster and stronger through AI-driven workflows.
The platform also handles market turbulence through dynamic pricing. Wisor gathers carrier updates, historical data, and market movement. It delivers clarity even during unstable periods. Forwarders gain stability while the industry sees constant shifts.
This approach earned Wisor a nomination for Innovators of the Year 2025.
Bringing Cultures, Markets, and Teams Together
Global trade depends on coordination across continents. Language differences, time zones, and formats often create friction in communication. Wisor reduces this through multilingual NLP, standardized workflows, and unified data models.
A request from Brazil can be processed instantly by a team in Singapore. A rate sheet from Germany is read in seconds by an agent in India.
Wisor creates a connected digital language that teams across the world can understand. The platform becomes the link that lets freight flow without delay.
Supporting a Greener Future Through Transparent Emissions Tracking
Sustainability matters more than ever. Logistics teams feel pressure to balance cost and speed with environmental responsibility. Wisor helps them make informed choices without sacrificing profitability.
The CO₂ engine compares routes by speed, cost, and emissions. It shows exactly how each option affects environmental impact. Forwarders can share this information with customers, build stronger ESG reports, and take steps toward cleaner logistics.
Wisor makes sustainability measurable and practical for daily decisions.
A Vision for the Years Ahead
Wisor currently strengthens the top of the commercial funnel. It focuses on quoting accuracy, speed, and customer interaction. Raz sees this as only the beginning.
The next chapter extends across the entire commercial journey. From quote to booking to payments, Wisor aims to connect every touchpoint. These areas remain heavily manual across the industry, which means there is room for transformation and efficiency.
Raz sees a future where forwarders work inside a single intelligent system that guides every stage with clarity. A future where friction disappears. A future where data flows freely. A future where every decision is informed, quick, and profitable.
The Visionary Behind Wisor AI
Raz Ronen leads Wisor with deep technical experience and a clear understanding of global logistics. His background in supply chain innovation and advanced analytics helped him see the industry’s challenges with precision.
He founded Wisor with a belief in people-centered technology. He leads with empathy and practicality. He listens closely to forwarders, operators, and carriers who rely on the platform. His vision continues to help freight move with clarity and intelligence.
He describes Wisor’s future with determination:
Wisor will move from being the fastest quoting engine in freight to becoming the intelligent commercial backbone of the forwarding world, guiding every quote, every booking, and every payment with unmatched speed and precision.
Wisor AI Today
Wisor stands as a powerful platform built on AI and human design. It serves hundreds of thousands of partners across global logistics. It brings teams speed, accuracy, and confidence. It turns confusion into clarity. It gives people the space to grow relationships, win business, and move goods across the world with ease.
What started with one spark in a busy cargo yard now fuels a new era of digital-forward freight forwarding. Wisor moves the industry ahead with intelligence, empathy, and a steady understanding of what people truly need to do their best work.
